Example:
Roaring Success of Walkman:
Akio Marita, Chairman of Sony Corporation, Japan, asked his research and design engineers to design a walkman (a mini cassette-player). Pat came reply from the engineers and marketing research personnel that this would not succeed in the market as people had accustomed of standard-sized cassette players (negative attitudes towards walkman). But Akio Morita insisted on that and walkman made a roaring success.
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Jobs in Some Maharashtra Cities - Main
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