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WHAT
ARE PUBLIC RELATIONS ?
'Public Relations is the term that
refers to a planned way of establishing and maintaining goodwill and
mutual understanding between an organization and all those with whom
an organisation needs to communicate. It includes the media, government
bodies, financial institutions, pressure groups, customers and suppliers.
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| MAIN CHARACTERISTICS :
-Public relations is not limited to a specific
media. Public relations can use any media, including TV, Print Advertising,
Web, etc.
-Public Relations is a Planned Approach.
-Public Relations focuses on communication of information. The Information
should be communicated timely.
IMPORTANCE
OF PUBLIC RELATIONS :
Below
are the reasons that tell us why Public Relations are important:
- Public Relations makes
an Organization known to public.
- Public Relations help in
achieving goodwill.
- Public Relations help in
communicating information timely.
- Public Relations allow
a firm to broaden its reach.
- Public Relations enable
a company to understand its Customers in a better way.
- Public Relations also fill
the gap between a firm and the global markets.
- Public Relations help a
company to know if its customers are satisfied, and what people
expect from the organization in future.
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With the advent of modern technology, the PR has become a lot easier
job. Many PR Tools are available for quick communication. Public
Relations Management has become a very popular Career option.
Various Management Schools conduct special Training
on Public Relations and award Public Relation Degree.
On the Job, a PR Officer can get a handsome salary
package depending upon the experience. PR Graduates can join Public
Relation Services as a part of a specialized PR Agency,
or become a Counselor on Public Relations independently.
INSURANCE JOBS IN INDIA PAGES
Maharashtra, Gujarat, West Bengal, Orissa, Uttar Pradesh, Punjab, Madhya Pradesh, Haryana, Himachal Pradesh,
Rajasthan, Bihar, Andhra Pradesh, Sikkim, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Chhatisgarh,
Goa, Jammu and Kashmir, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Uttarakhand,
Andaman and Nicobar, Dadra and Nagar Haveli, Daman and Diu, Lakshadweep, Puducherry, Chandigarh, Delhi
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