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Use TIFF or EPS Formats for a Scanned Photo. These
formats preserve the color and maintain the sharpness of your
photo.
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Avoid using JPEG or GIF format as these result
in compression of picture color and pixel Resolution. These picture
formats are used for Web purpose mainly.
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While scanning a photo, scan it at 300 dpi (Dots
per inch), and try to scan it in its actual proportion. This will
prevent the loss of quality of the image.
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Avoid stretching or enlarging the scanned photo
as it results in deterioration of quality.
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The Pictures on the Internet are of 72 dpi. If
you print these photos, it will result in blurred prints.
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The Text Fonts being used in the design must be
provided to the publisher. If the publisher doesn't use the same
fonts while setting up the printing, you won't get the same text
type in the printing that you arranged while designing.
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Avoid coloring small sized text. Sometimes, there
is inconsistency in arranging the color plates at the publisher's
end, which is termed as Misregistration. When this happens, the
cyan, magenta, yellow and black portions of the text characters
don't line up properly, and your prints look unprofessional.
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If you decide to use a Photo in the background
of the text, then be careful in choosing the colors of the text,
otherwise it would be hard to read the text. Use very light backgrounds
in such a case. You may use photo editing software to lighten
the photo.
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Use proper margins and space known as bleeds.
This would help you to design your layout in exact dimensions,
and what you will see, is what you will get !
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